On February 12, Bergenholtz Racing debuted their new Mazda RX8 in Long Beach, California. We had a chance to catch up with new team driver Joon Maeng and discuss the new car and their immediate plans. The new RX8 has been re-engineered from the ground up and not much of the 2009 car remains. The big surprise was the extensive sponsorship deal BR Racing acquired from online poker haven, Full Tilt Poker. Drifting is one of the few outlets of our culture that has appeal to non-endemic marketers which is exciting to us as the opportunity for more funding into our sport will create more opportunities for the marketplace as well as the enthusiasts. If this partnership deal is a sign of what’s to come, it definitely be an exciting year for Formula DRIFT and the aftermarket automotive culture as a whole.
A few months ago, we decided to hold a contest on our Facebook page to see what our readers were driving. Sometimes when you’re busy building and maintaining websites and businesses, it’s very easy to lose site of who your readers are and what they are into. So we ran a simple contest: post a pic of your car, and we’ll choose a car to use as our default avatar. Well, after a couple dozen submissions in just a few days, we stumbled on Navin’s Hatchi.
April 10th, 2010 marked the return of the Formula DRIFT Series to the Streets of Long Beach. What is normally a bustling epicenter of business and nightlife, downtown Long Beach, is tuned into a motorsport haven for the senses every year. The debut of the FD season in Long Beach has shown once again, that the competition for drifting’s top title has done nothing but intensify, bad economy or not. Our video highlight coverage is nothing short of a major street fight between some of the top names in the new 2010 Formula DRIFT Series. Enjoy.
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