Honda Motor Company has launched an amazing viral campaign discussing subjects almost no company would ever consider for an ad. Failure. Its a widely accepted principle that failure breeds innovation. As seen in this video, the best and brightest engineers and drivers from Honda discuss the failures they have encountered in their professional lives. One of insights in the feature discuss the entry of Honda into IRL in 1994. It was safe to say, that could have been one of the worst seasons of racing Honda had ever encountered. After taking the lessons learned, Honda won their first race in 1995 and followed it with a series championship in 1996. Takeo Fukui, CEO of Honda Global, said it best, speaking in regards to the late Soichiro Honda, “We can only make fantastic advances in technology through many failures.”
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“We can only make fantastic advances in technology through many failures.”
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The secret to success will always be through failure. We’ve all encountered more than our fair share of it. The key lesson to take from this feature, in our humble opinion, is use the lessons you’ve learned from the experience, adapt, and innovate. If at the very least, you have learned something, you couldn’t be considered a failure.
For More Videos From Honda’s Dreams Campaign Check Out Their YouTube Channel:
Honda’s Dream The Impossible Documentary
Not sure when it happened but sometime over the past couple of years, it seems people have forgotten how to tune street cars with simple and modest virtues. It seems we’re back on our way to seeing gaudy, ill-fitting knock off carbon and aero appointments trying to resemble J style.
On February 12, Bergenholtz Racing debuted their new Mazda RX8 in Long Beach, California. The new RX8 has been re-engineered from the ground up and not much of the 2009 car remains. The big surprise was the extensive sponsorship deal BR Racing acquired from online poker haven, Full Tilt Poker.
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