It’s no secret that large companies move a little slower than its smaller counterparts just as a heavyweight boxer fighting a lightweight would. The problem is, when they hit, they hit like a freight train. Seeing the performance category mature over the past few years, its no surprise Lexus was slowly watching the enthusiasts that grew up street racing EF’s and EG’s in Slymar almost two decades ago beginning to acquire a finer taste in automobiles. So what happens when the largest automotive manufacturer lands a punch?
Welcome to F-Sport. F-Sport is the newly developed OE factory supported aftermarket program. Lexus has slowly, over the past year began emerging as the new performance luxury brand. With the newly introduced Lexus LFA, it might be time to crown a new champion.
The TRD built IS-350C is the demo vehicle for Lexus sporting everything the F-Sport catalog offers for the IS lineup. The exterior of the vehicle sports a four piece aero kit designed by Troy Sumitomo of 5 Axis fame along with the matte black F-Sport grill. The 19 inch 10 Spoke F-Sport wheels fit the look of the car perfectly.
One of the parts of the car that we caught our attention the most is the plush Alabaster interior. Just as in the GS350 demo car, F-Sport monogram all-over print was used. The contrast between the bright orange pearl paint and the white interior definately sets it off.
Between TRD, Nismo, Mugen and the other factory supported aftermarket programs, its nice to see Lexus hitting the market like a heavyweight with F-Sport. Sources inside Lexus tell us we haven’t seen anything yet. It’s looks like BMW and Audi have finally found a formitable challenger from J-Land. Let Round One begin. Fight!
Links
Lexus.com
TRD USA
5 Axis
A few months ago, we decided to hold a contest on our Facebook page to see what our readers were driving. Sometimes when you’re busy building and maintaining websites and businesses, it’s very easy to lose site of who your readers are and what they are into. So we ran a simple contest: post a pic of your car, and we’ll choose a car to use as our default avatar. Well, after a couple dozen submissions in just a few days, we stumbled on Navin’s Hatchi.
April 10th, 2010 marked the return of the Formula DRIFT Series to the Streets of Long Beach. What is normally a bustling epicenter of business and nightlife, downtown Long Beach, is tuned into a motorsport haven for the senses every year. The debut of the FD season in Long Beach has shown once again, that the competition for drifting’s top title has done nothing but intensify, bad economy or not. Our video highlight coverage is nothing short of a major street fight between some of the top names in the new 2010 Formula DRIFT Series. Enjoy.
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